Portfolio Development and Evaluation
Building my portfolio on Squarespace was a key step in presenting myself as a professional multimedia designer. I chose Squarespace specifically for its clean templates and flexibility, which allowed me to prioritise showcasing my work without becoming distracted by complex coding or development. This decision was intentional, as it reflects my understanding that user experience is just as important as visual design. By selecting a platform that supports clarity and structure, I was able to create a site that feels simple, organised, and easy to navigate. As a multimedia designer working across different formats, I wanted my work to take centre stage, so I avoided cluttered layouts and unnecessary visual noise. This minimal approach ensures that users can quickly understand my skill set and move through my projects efficiently, which is crucial when appealing to potential employers who may only spend a short time reviewing a portfolio. An unpopular decision i have decided to go for when creating my portfolio is to include a very small amount of effects e.g. fading in. The reason for this is because i think they look a little bit tacky if not carried out correctly and make a neat portfolio sometimes seem more complex so i have decided to not include many at all.
Throughout the process, I actively sought feedback from a graphic designer, university lecturers, and a careers consultant, allowing me to refine both the creative and professional aspects of my work. The graphic designer’s feedback helped me justify decisions around consistent typography, spacing, and colour, reinforcing the importance of visual hierarchy and cohesion. My lecturers encouraged me to include more of my creative process, which strengthened the portfolio by demonstrating not only final outcomes but also problem-solving and development skills. This was an important adjustment, as it shows a deeper level of thinking expected within the multimedia industry. The careers consultant’s advice ensured that my portfolio remained industry-focused, with clear communication, accessible contact details, and a strong personal statement, all of which improve employability.
A significant creative decision was developing my own logo and brand identity. This was not only to make my portfolio visually cohesive, but also to present myself as a recognisable brand. As a multimedia designer, branding is a key skill, and applying it to myself allowed me to demonstrate this in a practical context. Extending this identity across my portfolio, CV, and supporting materials creates consistency and makes my work more memorable, which is essential in a competitive industry.
Overall, the combination of intentional design choices and critical feedback allowed me to produce a portfolio that is both visually engaging and professionally effective, while also helping me better understand my strengths and direction as a multimedia designer